Multi-step sequences from your own SMTP accounts. A/B test every message. Automatic follow-ups, reply detection, and bounce handling. Send thousands of personalized emails without touching your main inbox.
No credit card required. Unlimited sequences.
See why cold email fails for most people — and how this fixes it
Here's exactly how it works, step by step
Upload contacts. Write sequences. Set a schedule. The system handles the rest.
Add your SMTP sending accounts — Gmail, custom domains, any provider. Bulk upload via CSV or add one at a time. The system validates credentials before you send a single email.
Create multi-step campaigns with configurable delays between each step. Add A/B variants to any step — test subjects, body copy, send timing. Use variables and spintax for personalization at scale.
Pick your timezone, sending window, and days of week. The scheduler spaces sends across accounts automatically — no domain gets hit twice in 9 minutes. Rate limits protect your reputation.
Activate the campaign. Replies are detected via IMAP and threaded automatically. Bounces are caught and suppressed. You see sent, replied, and interested counts per sequence and variant.
Sequence 1 — Day 0
Sequence 2 — Day 3
Sequence 3 — Day 7
See exactly how each contact is progressing through your sequence.
| Contact | Company | Sequence | Status | Last Activity |
|---|---|---|---|---|
| Sarah Chen | Apex Logistics | Seq 2, Variant A | Replied | "Interested — can you send pricing?" |
| Marcus Thompson | Clearpath HR | Seq 1, Variant B | Sent | Delivered 2h ago |
| Elena Rodriguez | Redwood Financial | Seq 3, Variant A | Interested | Forwarded to team — meeting booked |
| James Park | Vantage Health | Seq 1, Variant A | Bounced | Auto-suppressed, won't send again |
| Lisa Okafor | Meridian Supply | Seq 2, Variant B | Replied | "Not right now, circle back in Q3" |
Campaign "Agency Services Q2" — 1,247 contacts, 3 sequences, 2 variants per step. 23 replies, 8 interested in first week.
Sequences per campaign
Variants per step
Domain cooldown protection
Reply & bounce detection
Free to try. No credit card required.
Here's what separates this from the tools you've tried before
The difference between landing in the inbox and landing in spam is boring infrastructure work. We did that work.
Template variables like
{{first_name}}
and
{{company_name}}
fill from your contact data. Spintax like
{Hi|Hello|Hey}
randomizes per send. Combine them and a single template generates
thousands of unique emails. Fallback syntax handles missing data:
{{title|there}}
falls back to "there" if title is blank. Every email reads personal.
Set your sending window — say 9 AM to 5 PM Eastern — and the scheduler handles the math. Sends are spaced across accounts automatically with 9-minute domain cooldowns to prevent deliverability flags. Daily limits per account and per campaign keep you under the radar. The scheduler runs every 10 minutes, queuing the next batch of emails without you lifting a finger.
The system checks your IMAP inboxes and threads replies back to the original campaign and sequence step. Contacts who reply are automatically marked — no more follow-ups to someone who already responded. Bounces are detected by subject pattern matching (14+ bounce patterns) and contacts are suppressed globally. Your bounce rate stays clean without manual review.
Block individual emails or entire domains. Mark reasons — bounced, replied, competitor, manual request. Upload blocks in bulk via CSV. Every campaign checks the block list before sending, so you never accidentally email someone who unsubscribed, bounced, or asked you to stop. Prevents the mistakes that get sending domains blacklisted.
Found a sequence that works? Clone the entire campaign — sequences, variants, schedules, sending accounts — with one click. Swap the contact list and launch a new vertical in minutes. Test new ICPs without rebuilding from scratch. The deep clone preserves everything so your winning formula carries forward.
See real results before you pay anything.
How does this compare to Instantly, Smartlead, and Mailshake?
Most cold email tools charge per email account or per contact. This doesn't.
| This Platform | Instantly | Smartlead | Mailshake | |
|---|---|---|---|---|
| Sending accounts |
Your own SMTP
Any provider, no API keys |
Their infrastructure
Per-account pricing |
Their infrastructure
Per-account pricing |
Limited providers
Gmail/Outlook only |
| A/B variants |
Unlimited per step
A/B/C/D — test anything |
Up to 3 | Up to 26 | Up to 3 |
| Personalization |
Variables + spintax
With fallback defaults |
Variables only | Variables + spintax | Variables only |
| Reply detection |
IMAP-based, automatic
Threaded to original message |
API-based | API-based | API-based |
| Domain rate limiting |
9-min auto cooldown
Per-domain, per-account, per-campaign |
Basic limits | Basic limits | Manual configuration |
| Bounce handling |
Auto-detect + suppress
14+ bounce patterns |
Manual review | Basic detection | Basic detection |
Instantly and Smartlead charge $30-97/mo per seat with account limits. Mailshake starts at $58/mo per user. This platform lets you use your own SMTP accounts with no per-account fees and no artificial limits on sequences, variants, or contacts.
Still not sure? There's zero risk in trying.
Connect your accounts, build your first campaign, and see sends go out before you're ever asked to pay. Judge quality yourself.
No contracts, no annual lock-in. Export your contacts, campaigns, and message history. Your data leaves with you.
Upload accounts, upload contacts, write a sequence, hit launch. No onboarding calls, no sales demos, no waiting.
Try it free, cancel anytime.
I was sending cold email through three different tools. One handled the sequences, one tracked replies, and one warmed up new domains. They cost $250/month combined, and half the time they didn't agree on who had replied.
The reply tracker would miss a response. The sequence tool would send a follow-up to someone who already said "not interested." I'd get angry replies from people I'd already talked to — because one tool didn't know what the other was doing.
So I built a system where sending, scheduling, reply detection, and bounce handling live in the same database. When someone replies, the system knows immediately. No API sync delay, no data mismatch, no embarrassing double-sends. When an email bounces, the contact is suppressed everywhere — not just in one tool.
It's one system. Sequences, variants, scheduling, replies, bounces, suppression — all sharing the same data. That's the difference between a tool and a platform.
{{first_name}}
,
{{company_name}}
,
{{website}}
, plus any custom column in your CSV.
Spintax randomizes text per send:
{Hi|Hello|Hey}
picks one at random for each email.
Combine them for unique emails at scale. Fallback syntax
{{title|there}}
handles missing data gracefully — no awkward blank fields.
{{pain_point}}
in your templates. Duplicate detection prevents the same
contact from being added twice.
The prospects who would have said yes are getting emails from someone with a better system.
Launch Your First CampaignNo credit card. No contracts. First sends in 30 minutes.