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Case Study Demonstrates Fourfold Increase In Roi Through Innovative Lead Generation Strategy
TLDR Manik Sharma describes a case study demonstrating how his approach led to a fourfold increase in ROI for an insurance lead generation offer while maintaining the same daily budget. Instead of traditional A/B testing of landing pages, he simultaneously tested 30 pages using Claude 3 Opus to create modular pre-sell frameworks that incorporated live intent signals from Meta. Performance data was centralized in Voluum, enabling automated adjustments based on various factors such as device, time of day, and creative ID. The results included a conversion rate increase from 7% to 25%, a 3.5x lift in EPV, and an overall fourfold boost in ROI, emphasizing the effectiveness of intelligent iteration at scale.
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