TLDR Cold email process has generated over $5 million in revenue through optimized testing of elements like targeting, copy, follow-ups, and strategy. Testing should prioritize impactful elements like niche, offer, and market sophistication. Niche and offer testing, analyzing positive replies, and continuously optimizing campaigns are key strategies. The conversation also promotes a free course on cold email marketing and mentions Agency Velocity, a consulting company for B2B lead agencies.
Prioritize Testing Impactful Elements
The success of the cold email process lies in the meticulous testing of every element, including targeting, copy, follow-ups, and strategy. Prioritize impactful elements such as niche, offer, and market sophistication in the testing process. Level one testing can result in substantial performance increases, while levels two and three have smaller impacts. Focus testing efforts where they will have the most substantial impact and understand that the testing process could take at least 6 months to complete.
Start with Niche Testing
Approach the test by choosing a niche and creating 3 different email variations to test it. Keep all other elements of the testing exactly the same except for the focused variable to accurately measure results. Analyze the positive replies or booked calls after each test to determine which niche has the best demand. Once the niche test is completed, move on to testing the offer using the same campaign and script, but changing the offer variations. Use the most successful campaign as the control and continually try to beat the control to achieve significant improvements.
Craft Compelling Cold Email Content
The cold email content should mainly focus on promoting a free course on cold email marketing, previously sold for a high price. Emphasize the valuable information in the course and encourage recipients to check it out. Additionally, mention Agency Velocity, a consulting company that assists in building and scaling B2B lead agencies. Request likes and subscriptions for video content to boost engagement and visibility.
What is the key to the success of the cold email process?
The key to the success of the cold email process lies in the testing process, ensuring that every element, including targeting, copy, follow-ups, and strategy, is optimized.
How can testing of the cold email process be prioritized?
Testing should prioritize impactful elements first, like niche, offer, and market sophistication. Level one testing can result in significant performance increases, while levels two and three have smaller impacts.
What is the key strategy for approaching the test of the cold email process?
The key strategy for approaching the test is to start by choosing a niche and creating 3 different email variations to test it. It's crucial to keep all elements of the testing exactly the same except for the focused variable to accurately measure results.
What happens once the niche test is completed in the cold email process?
Once the niche test is completed, move on to testing the offer using the same campaign and script, but changing the offer variations.
How is the sending volume distributed in the cold email process?
The most successful campaign becomes the control and gets 75-80% of sending volume, while the rest is used to try beating the control.
What does the conversation mainly focus on?
The conversation mainly focuses on promoting a free course on cold email marketing, which was previously sold for a high price. It emphasizes the valuable information in the course and encourages viewers to check it out. Additionally, there is a mention of Agency Velocity, a consulting company that assists in building and scaling B2B lead agencies.
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