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How We Write Cold Emails That Generate $130k Per Month

TLDR Cold email campaigns can generate significant revenue by testing multiple email variants to find the most effective messages. The focus should be on value-driven content and compelling hooks to engage recipients, rather than perfection in a single email. A successful strategy includes allocating resources based on a 70-20-10 framework for ongoing improvement and optimization.

Key Insights

Test Multiple Email Variants

To maximize the effectiveness of cold email campaigns, it is essential to test multiple email variants from the very beginning. By experimenting with up to 50 different versions, businesses can gather valuable data about what resonates with their target audience. This testing approach allows marketers to identify the most effective messaging strategies, including variations in hooks, subject lines, and tones. Rather than focusing on a single email template, diversifying email content can provide definitive insights into which elements drive engagement and leads.

Focus on the 97% of Non-Buyers

Instead of limiting outreach efforts to the small percentage of people who are ready to buy, businesses should target the broader population that may not be prepared to make an immediate purchase. By reaching out to the 97% of potential customers who are still in the awareness stage, companies can increase their chances of securing future sales. This strategy emphasizes the importance of nurturing leads and establishing relationships over direct selling, ultimately fostering a more extensive customer base.

Craft Compelling Hooks

Hooks are critical elements in email campaigns, as they significantly influence open rates. A compelling hook can spark curiosity and grab the reader's attention, making them more likely to engage with the rest of the email. Experimenting with various hooks can help determine which messages resonate best with your target audience. By continually iterating on hooks and analyzing response data, businesses can hone in on the most effective ways to capture interest right from the subject line.

Utilize Authentic Voices

Incorporating authentic voices into email copy can enhance connection and relatability, leading to higher engagement rates. During testing, companies may find that their concise messaging works well, but adding elements from a founder's authentic voice can strike a chord with the audience more deeply. Combining concise, value-driven content with genuine expression can create a powerful email that is more likely to elicit positive responses. This balance helps in building a more personal connection with potential customers.

Leverage AI for Optimization

Implementing a custom AI system tailored for cold email optimization can significantly enhance campaign performance. This advanced technology analyzes data from millions of emails, identifying trends and successful strategies by breaking down email characteristics such as hooks and call-to-actions. By classifying these elements according to ideal customer profiles, businesses can fine-tune their messaging for better results. The insights generated through AI can guide email strategy decisions, allowing for more data-driven outreach.

Adopt the 70/20/10 Framework

To manage email campaigns effectively, employing the 70/20/10 framework can provide a balanced approach to resource allocation. This strategy entails investing 70% of efforts into proven successful tactics, while reserving 20% for moderate experimentation and 10% for high-risk, innovative ideas. By adhering to this framework, businesses can build on existing successes while still allowing room for creative approaches that might uncover new opportunities. This structured method ensures a comprehensive outreach effort that is both data-informed and adaptable.

Questions & Answers

How much revenue has been generated through cold email campaigns?

We have generated over $130,000 monthly for RB2B and $4.3 million annually for Pixer AI solely through cold email campaigns.

What is the main factor contributing to the effectiveness of these email campaigns?

The effectiveness of these campaigns is largely attributed to the email copy, rather than just infrastructure and deliverability.

How many email variants are typically tested in their campaigns?

We test multiple variants, up to 50, from the outset.

What percentage of the market does the methodology aim to reach?

The methodology aims at reaching the 97% of the market who may not be ready to buy immediately.

How quickly can definitive answers on campaign effectiveness be obtained?

We provide definitive answers on campaign effectiveness in weeks rather than months.

What is the importance of the hook in email campaigns?

The hook is crucial, as it significantly influences open rates, and we continuously iterate on this element.

What example was given for a successful email in B2B?

A successful email for B2B said, 'We built a tool that lets you know when your ideal customer profile is on your website,' achieving a 20-30% reply rate.

What is the 70-20-10 framework mentioned in the discussion?

The 70-20-10 framework allocates resources to proven winners while still allowing room for experimentation.

What experimental methods were discussed regarding email copy?

They compared their concise email copy against variations from a founder, combining elements of both styles to create a superior version.

What does the custom AI system do for cold email optimization?

The custom AI system analyzes performance data from millions of emails to identify effective strategies, breaking down email characteristics such as hooks and CTAs.

Summary of Timestamps

The speaker opens by stating that RB2B generates over $130,000 monthly and Pixer AI earns $4.3 million annually through cold email campaigns. This highlights the income potential of effective cold emailing.

The emphasis is placed on the importance of email copy over just infrastructure, indicating that the message itself is what drives engagement. This approach sets the foundation for understanding how email campaigns can be optimized.

The methodology of testing up to 50 variants from the start is introduced, revealing the commitment to data-driven decisions. This strategy aims to reach the 97% of potential customers who may not be ready to engage immediately, broadening the outreach scope.

An example of a successful email campaign includes a concise message that informed recipients when their ideal customer profile visited their site. This demonstrates how targeted messaging can yield high response rates, illustrating real-world application of their strategy.

The introduction of a custom AI system for optimizing cold emails showcases the innovation in analyzing millions of emails to improve outreach strategies. This tool helps identify successful email characteristics tailored to specific customer profiles.

Lastly, the speaker emphasizes the need for efficiency in managing email campaigns through the 70-20-10 framework. This practical approach allocates resources effectively while allowing for exploration of new strategies, illustrating a balanced method to email marketing.