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Cold Email To Google Is Back (97% Inbox Rate Easy Setup)

TLDR Google's recent bans on cold emailing accounts have shaken up the community, prompting the need for smart adaptations like optimizing DNS records, using plain text emails, and managing email volume to avoid spam labels. Users are encouraged to explore new tools and strategies, such as AI for unique email copy and safer mailbox alternatives, while also keeping tabs on evolving spam filters to ensure high deliverability rates.

Key Insights

Set Up Clean DNS Records

Maintaining perfect DNS records is crucial for improving deliverability in cold emailing. Instead of pointing to well-known providers like Google or Microsoft, consider directing your DNS records to less familiar servers. This strategy helps reduce the risk of being flagged as spam by email service providers. Keeping your DNS records clean and properly configured can significantly enhance your ability to reach recipients' inboxes rather than falling into spam traps, making it a foundational step for any cold emailing campaign.

Prioritize Email Content Quality

The content of your emails plays a significant role in their deliverability. Emphasize using plain text emails devoid of tracking codes or unsubscribe links, as these elements have been shown to negatively impact inbox placement. Furthermore, be aware that certain phrases and language styles are now under greater scrutiny by spam filters, so ensure you're using thoughtful and engaging content. Experiment with different email copies and formats, utilizing tools to test variations to identify what resonates best with your audience while keeping spam filters at bay.

Limit Daily Email Sending Volume

To prevent being marked as spam and reduce the chance of your mailboxes getting banned, it’s essential to keep your email volume under 20 emails per day per mailbox. Lower volumes signal better email practices to service providers, thus enhancing your reputation as a sender. Additionally, platforms like Email Bison and Instantly help maintain your sending reputation by cleaning up warm-up pools and removing mailboxes that do not perform well. This strategy not only sustains your delivery rates but establishes trust with email service providers over time.

Utilize Advanced Automation for Engagement

Engagement rates are more important than the sheer number of emails sent. Implement features from tools like Instantly that filter out hostile prospects and help manage block lists effectively. By automating the process of identifying and removing problematic contacts, you can ensure that your email interactions are with receptive individuals. This focus on quality over quantity can help boost your overall engagement rates, which is critical for maintaining a positive sender reputation and improving deliverability.

Experiment with AI for Unique Email Copy

Leveraging AI-generated content for your email copy can provide a strategic advantage in avoiding spam filters. Utilizing tools like Clay and NAND can help you scale personalized outreach while ensuring that your messaging remains unique and engaging. As traditional methods like spin tax have their limitations, turning to AI can offer fresh perspectives and variations in your email campaigns. This experimentation not only keeps your content dynamic but also adapts to evolving spam detection algorithms, increasing your chances of successful delivery.

Stay Informed and Adapt Continuously

The landscape of cold emailing is constantly changing due to updates from email service providers like Google and Microsoft. Staying informed about these changes and testing your strategies regularly is crucial for continued success. Engage with communities or resources that provide insights into best practices, algorithm updates, and innovative tools. Developing a culture of adaptability will ensure that your cold emailing strategies remain effective, helping you navigate future challenges and maintain high inbox deliverability rates.

Questions & Answers

What led to the widespread panic in the cold email community in November 2025?

Google banned thousands of Google Workspace mailboxes, which included many clients' mailboxes, leading to significant changes in spam filter algorithms and a drastic drop in inbox deliverability.

What key strategies were developed to ensure high inbox rates?

Key strategies include maintaining perfect DNS records without custom tracking domains, sending plain text emails without tracking codes or unsubscribe links, and utilizing automated block features for unsubscribe requests.

How can users avoid being flagged as spam?

Users can point their DNS records to less familiar servers, keep email volume under 20 emails per day per mailbox, focus on engagement rates, and avoid risky emails and spam traps.

What tools are recommended for improving cold email deliverability?

Tools like Email Bison, Instantly, Clay, and NAND are recommended for maintaining deliverability, managing data, and personalizing emails.

What is the significance of language in email content?

The language used in emails is scrutinized, with certain phrases flagged as spam, necessitating inbox placement tests to understand the impact of different email copies.

What are the recommendations for sending cold emails?

Key recommendations include turning off tracking codes, avoiding unsubscribe links, sending plain text only, and managing email volume responsibly to prevent bans.

What platforms are highlighted for their deliverability rates?

Email platforms like Mailchimp and Active Campaign are noted for their excellent deliverability rates due to clean IP addresses.

What is advised regarding the use of Google mailboxes?

Despite potential risks in the future, Google mailboxes are still recommended for most users for improved deliverability.

Summary of Timestamps

In November 2025, Google implemented a ban on thousands of Google Workspace mailboxes, including the speaker's and those of many clients. This disruption caused a shockwave of panic in the cold email community, highlighting the fragile nature of email deliverability.

Following the bans, Google made significant changes to their spam filter algorithms, leading to a steep decline in inbox deliverability for many users. The speaker talks about the importance of adapting to these algorithm changes and the impact it has on cold emailing strategies.

To combat the deliverability challenges, the speaker shares strategies, such as ensuring perfect DNS records, using plain text emails, and managing unsubscribe behaviors. These strategies are designed to increase the chances of landing in the inbox rather than the spam folder.

The speaker emphasizes the role of engagement rates over sheer volume in cold emailing practices. Maintaining a lower email volume and avoiding spammy language has proven effective in improving deliverability rates.

Looking ahead, the speaker introduces new tools aimed at aiding in inbox placement tests and highlights the potential of AI-generated unique copy to evade spam filters. This reflects the evolving nature of cold emailing, requiring constant innovation and adaptation.

The speaker implores listeners to stay engaged with the community for ongoing support and updates. They underscore the importance of continuing education in the rapidly changing landscape of cold emailing, particularly regarding deliverability.