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TLDR Evan Seech outlines a five-step framework for generating high-converting ads tailored for B2B services, claiming it has yielded continual ideas over three years. The first step involves mapping customer avatars focusing on psychographics rather than demographics. Next, he suggests extracting 10-20 key pain points and aspirations for each avatar. Each pain point should then be turned into a single ad, emphasizing clarity in messaging. The fourth step stresses the importance of design for quick engagement, while the final step recommends building a creative calendar to ensure a steady flow of unique content over time. This framework has been applied successfully across various industries, including B2B SaaS and real estate.
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