Gen AI

2 Secret Linked In Prospecting Tactics That Book Meetings

TLDR Building strong connections on LinkedIn boosts engagement; send personalized video or voice messages to new connections for better response rates, aiming for a high conversion into meetings.

Key Insights

Connect First

To effectively engage with prospective buyers on LinkedIn, begin by establishing a first-degree connection. If you are not already connected, send a blank connection request, as this can increase the likelihood of acceptance. This foundational step is crucial, as having a direct connection allows for more personalized communication and establishes a level of trust, setting the stage for deeper engagement in the future.

Target Active Prospects

Once connected, focus on engaging with prospects who have been active on the platform within the last 30 days. This strategy significantly boosts your chances of contact since active users are more likely to be engaged and responsive. Take the time to review their recent posts and interactions; this will provide you with valuable context to create a personalized outreach approach.

Send Personalized Messages

After your connection request is accepted, follow up by sending a personalized video message within two to three business days. Start your message with a genuine observation about their company or LinkedIn profile, capturing their attention immediately. This personal touch not only differentiates you from others but also increases the chances of a positive response, as individuals appreciate being acknowledged for their work.

Follow Up Thoughtfully

If you do not receive a response to your video message, don’t hesitate to send a follow-up written message. Acknowledge that you haven’t heard back, and express your continued interest in engaging with them. This gentle follow-up demonstrates persistence and professionalism, reminding prospects of your interest without being overly aggressive.

Consider Alternatives to Video

If you feel uncomfortable with on-camera engagement, consider sending a voice note as an alternative to a video message. Voice notes can be just as effective in conveying personalization and sincerity while easing the pressure of being on camera. This approach allows for a more casual touch, making it easier for you to express your thoughts and establish rapport with potential buyers.

Implement Unique Strategies

The speaker noted an impressive 40% conversion rate for turning prospects into meetings through these unique outreach strategies. It's vital to implement this approach promptly, exploring the techniques shared and adapting them to suit your style. Additionally, consider utilizing tools like the Discovery script mentioned, which has shown a high close rate; reviewing these resources can provide more insights into effective engagement.

Questions & Answers

What is the best way to engage with prospective buyers on LinkedIn?

You should be a first-degree connection. If not, send a blank connection request to increase acceptance rates.

Is using LinkedIn Sales Navigator necessary for engagement?

No, it is helpful but not necessary; focus on prospects who have posted in the last 30 days for better engagement.

What should you do after a new connection accepts your request?

Send them a personalized video message within two to three business days.

What should the personalized message contain?

Start with an observation about their company or LinkedIn profile to grab their attention.

What should you do if the prospect doesn't respond?

Follow up with a written message acknowledging the lack of response or send a voice note instead.

What is the conversion rate for turning prospects into meetings mentioned by the speaker?

A 40% conversion rate.

What does the speaker recommend watching?

A video containing their comprehensive Discovery script that has achieved a 40% close rate in 2023.

Summary of Timestamps

To successfully engage with potential buyers on LinkedIn, ensure you are a first-degree connection. If not, sending a blank connection request can help increase acceptance rates.

Utilizing LinkedIn Sales Navigator can enhance your efforts, although it is not a necessity. Concentrate on prospects who have been active on LinkedIn in the past 30 days to foster meaningful interactions.

Once your connection request is accepted, aim to send a personalized video message within two to three business days. Start with a comment about their company or profile to pique their interest.

If there is no response to your video message, follow up with a written message acknowledging that they haven't replied. As an alternative, if you prefer not to use video, a voice note can be just as impactful.

The speaker emphasizes the effectiveness of personalized messages over conventional lengthy ones, noting a 40% conversion rate from prospects to meetings, and encourages viewers to implement this approach immediately.

Additionally, the speaker suggests watching a related video that includes a detailed Discovery script, which achieved a 40% close rate in 2023, expressing appreciation for the audience's engagement.

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