94
100
96
100
2460 ms
0 ms
0
Lab data from a simulated Lighthouse run. Real-user field data was not available for this page.
Your website is currently making visitors wait an extra 780 milliseconds — nearly a full second — because it bounces them through multiple redirects before reaching the final page. Think of it like a GPS that routes you through two unnecessary turns before reaching your destination. Ask your web developer to update all links and settings to point directly to the final URL, eliminating these middleman steps entirely.
Redirects often sneak in through marketing tools, affiliate links, or old plugins that were set up years ago and forgotten. Even though your score is a strong 94/100, that 780ms delay could be coming from a tracking pixel, an old domain forward, or a social sharing tool running in the background. Have your developer audit every third-party script and link on the site to find and cut any that are adding unnecessary routing steps.
Once the current redirects are removed, it's important to put guardrails in place so they don't creep back in over time — especially if you ever change your domain, switch from HTTP to HTTPS, or update your site structure. Ask your developer to configure your server with clean, permanent URL rules (called 301 redirects done right) that go straight from Point A to Point B with no stops in between. This protects your hard-earned 94/100 score and keeps that 780ms savings locked in for the long term.
[
{
"id": "redirects",
"score": 0,
"title": "Avoid multiple page redirects",
"savings_ms": 780,
"numeric_value": 780,
"savings_bytes": null
}
]
Audited about 2 months ago. Lighthouse scores vary ±10 between runs.