Learn how to define and refine your target market demographic, analyzing factors such as age, gender, location, and industry.

Master the techniques to create customer personas, providing realistic representations of your ideal customers to tailor your sales approach.

Understand the principles behind customer behavior and buying motivations, focusing on factors such as pains, gains, and goals.

Gain insights into customers' preferences and considerations, including product features, pricing, delivery, and support.

Discover various methods of gathering and interpreting customer data, such as surveys, interviews, and analyzing market trends.

Understanding Customer Needs