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Building A List Of 25k+ People Running 'Webinar' Linked In Ads
TLDR The tutorial details how to build a prospect list of over 25,000 leads for optimizing LinkedIn webinar ads, utilizing tools like LinkedIn Ads Library, Applify, and Clay for data scraping and enrichment, while also focusing on managing duplicates and ensuring accurate data with automated processes. Additionally, it covers methods to enhance company data, the importance of using client-written ad text for creating effective email summaries, and encourages viewers to request a document for further resources.
Utilize LinkedIn Ads Library for Targeted Searches
Begin your lead sourcing process by effectively utilizing the LinkedIn Ads Library for targeted keyword searches. By focusing on terms like 'webinar', you can filter ads based on their recency, specifically looking at those from the past 30 days. This strategy allows you to identify active advertisers across different Anglosphere countries, enhancing your outreach efficiency. Make sure to conduct separate searches for each country to gather a comprehensive list of leads that match your target criteria.
Incorporate Data Scraping Tools for Enrichment
Integrate scraping and data enrichment tools such as Applify and Clay into your lead generation workflow. These tools will help you extract relevant company data from LinkedIn, making it easier to build a robust prospect list. Consider using a subscription-based service like Lead Magic for added enrichment capabilities. By enriching your leads with accurate company information, you increase the chances of effective engagement in your outreach efforts.
Implement Automated Data Handling Processes
Set up automated processes to streamline data handling, including managing duplicates and populating leads into Google Sheets. By using webhooks to collect data automatically, you save time and minimize manual entry errors. Ensure that your system includes an automatic deduplication feature for company profiles so that you avoid reaching out to the same company multiple times, which can prevent potential conflicts and enhance your outreach effectiveness.
Leverage AI Tools for Enhanced Marketing Efforts
Utilize AI tools like Cayan and GPT to script engaging content for your company outreach. These tools can help you generate concise and relevant summaries of LinkedIn ads that align with your webinar topics. Implementing personalized summaries in your email campaigns can significantly improve engagement rates, especially when targeting a large audience of potential clients. Make sure to include client-written ad text to maintain accuracy and resonate better with your audience.
Document All Leads and Interactions for Future Reference
Maintain thorough documentation of all leads and interactions to enhance future communication efforts. Keeping detailed records not only assists in tracking outreach success but also informs your strategy for follow-ups. This practice ensures that you can refine your approach over time and avoid redundancy in outreach efforts. A well-organized lead database will support ongoing marketing campaigns and help build stronger relationships with potential clients.
How can I create a prospect list of leads for a client?
The process involves using the LinkedIn Ads Library for keyword searches, specifically for 'webinar', and filtering by recent ads from the last 30 days across several Anglosphere countries.
What tools are recommended for scraping and data enrichment?
Tools like Applify and Clay are recommended for scraping and data enrichment, with a note on using a subscription service like Lead Magic for additional enrichment.
How do I manage duplicates in my leads?
Duplicates can be managed through specific API calls and by using an automatic deduplication process for company profiles.
What is the benefit of using Export Apollo for generating leads?
Export Apollo is recommended for its affordability and reliability in generating leads.
How should I document leads and interactions?
It's important to document all leads and interactions to improve future communication efforts.
What AI tools can be utilized for scripting company websites?
AI tools like Cayan and GPT can be used for scripting company websites, particularly for generating summaries of LinkedIn ads.
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